My best attempt at describing the confusing and beautiful world of marketing automation! (Best practices included below)
The main goal of marketing automation is to put the customer first and make their journey through your ecosystem as seamless as possible. Marketing automation is a type of software that allows companies to manage marketing processes and campaigns while effectively targeting customers with automated messages across multiple channels, such as email, websites, and social media platforms. This is commonly done through the implementation of tools such as CRMs, CMSs, and other tools to connected databases. It can help you stay connected with your audience and find new customers, so you can eliminate repetitive tasks and focus on other parts of your business, same as save a lot of time since you won’t have to manually press “send” on each and every email, message, campaign, or post you create. Before implementing such software, you need to be aware of four key steps which need to be completed: what you need to automate, what software is best suited for the job, create processes so your team can support it, and most importantly evaluate its effectiveness. Aside from those common key steps I also like to audit quarterly. – I’ve been in the direct response marketing industry for 5 years managing an ad budget of $200k/m across a team of 12 brand marketers. Building out marketing automation systems is what I do, how can I help? submitted by /u/Sticky_Bryce [link] [comments]