Power of Email marketing!
Email marketing is the RETENTION Marketing model. After spending lots of money on TikTok, Facebook, and Snapchat ads to get traffic on your website, email marketers collect the emails of your loyal buyer that no ad platform can take away from you; your email list is arguably your brand’s most valuable asset. you know you have the list of your most loyal customers that you can count on if your best ads stop performing or something like iOS 15 happens or your ad account shuts down you can directly land into the mobile phones of your customers for selling new products, new arrivals or upselling, and cross-selling in general. Because these folks are actually happy to read emails from their favorite brands (including yours!) as long as those emails are personable, binge-worthy and so damn good they’re impossible to ignore. And let’s face it, we all know that your existing customer base is almost pure profit as you’ve already paid to acquire them. This is why it’s time to quit being at the mercy of these volatile paid advertising platforms and relying on them to scale your brand. Feel free to reach out if you need any help! https://preview.redd.it/kvo6krbhotr91.png?width=1728&format=png&auto=webp&s=0336b789e170d67b6db205571970f31c11e62fc1 submitted by /u/Background-Smile-581 [link] [comments]