Referrals from your promoters lead to Earned Growth #NPS3
The Net Promoter System introduced in 2003 by Fred Reichheld and used widely as a key Customer Experience score has been updated to NPS 3.0 which looks at earned growth rate, which is the revenue growth generated by returning customers and their referrals. Promoters (Score 9 or 10 when saying if they would recommend the product, service, or the company) are your super fans who are usually identified as the ones who provide compliments. These super fans in turn refer new customers which impact your earnings in the current period, which begs the question of “is this a new era of customer loyalty in the post-COVID world?” https://www.youtube.com/watch?v=nElIZuoEH74 submitted by /u/CXinTheCity [link] [comments]