CAC and LTV monitoring – measurement tools and granularity level
We are a Fintech company offering financial products to SMBs. We find it increasingly challenging to employ a systematic/quantitative approach to calculating CAC and LTV across various channels of customer acquisition. We currently use BI tools built in house but they are limited in the granularity of analysis, ability to dissect and link campaigns and revenue – making them ok for directional reporting but not to good enough to optimize spend. What’s your situation ? Approach ? submitted by /u/No_Way_1569 [link] [comments]