Key Marketing Automation Sequences
Below are nine key marketing automation sequences that every business should consider. 1.Web Lead Generation Form: A white paper download form. Tag users with a set of attributes, send them a PDF, and later ask if they have any questions. This is an example white paper that explains how digital can be used for events. 2.Get leads from traditional advertising, trade shows, or affiliate stores. A series of emails with more information triggered by user registration. Usually followed by a call to action. 3.Drive engagement campaigns on social media. These are campaigns that drive some segment of the database to engage with the social media community. 4.Webinar/event follow-up campaign. These sequences encourage registration, provide post-registration/pre-event value, and continue the conversation after the event. 5.Long-term nurturing marketing sequence. A series of emails that continue the conversation after the initial touchpoint. If your subscribers are ready to commit, they are educated and willing to work with you. This is a whole tip sheet on nurturing marketing. 6.long retention sequence. This is a series of emails to improve retention within your membership site or learning management system. 7.A mini tutorial sequence. This is a short sequence that gives specific information about a topic. Here are six example steps for creating a strategic blog. 8.Sales trigger/onboarding campaign: This is an email (or series of emails) that starts when a new organization joins. It could be a short series that helps teach her how to get the most value out of your relationship, starting with an automated “thank you” email. 9.Exit Recapture Sequence: This type of sequence is used when someone decides to “leave” a membership site or LMS. It usually starts with understanding why they are leaving, with the goal of bridging the gap (and preventing others from leaving), and then with how to keep them in your ecosystem. Make a suitable offer. Offer something like coaching. 10.Referral and testimonial collection campaign: This campaign is designed to collect testimonials and generate referrals. 11.Service Delivery Campaign: This is a series of campaigns to improve the efficiency of service delivery or reduce the cost of customer support. With the right marketing automation, you can do everything from improving relationships, educating prospects, increasing efficiency, and growing your business. But for the clumsy, marketing automation can ruin your brand. submitted by /u/amos_blake [link] [comments]