Skills/Knowledge for a Successful Email Marketing Freelancer in E-Commerce
what skills/knowledge is required to be a successful email marketing freelancer for e-commerce brands? I know that I need to learn to use ESPs like klaviyo/omnisend really well I have design training in Figma (worked at a design agency) for email design- prob do some UX audits and CRO I know I should understand e-commerce and email marketing strategies generally speaking I know I should study email copywriting really well anything else? submitted by /u/Zullybissap1 [link] [comments]