I just discovered the term CDP – customer data platform. Is this essentially a customer-focused data warehouse?
In theory, this sounds like the “source of truth” for customers. Their purchases/lifelong spend, patterns on a website, sentiment(s), and reviews about their experience and purchase. In theory, this could be extremely valuable. You could segment customers and products in quite a few ways. Is a CDP a buzzword or does anyone know if these get implemented and that the success of those projects look like. submitted by /u/MonsieurKovacs [link] [comments]