Is Your ABM Really Account-Based Marketing? (5 ABM Myths)

Is Your ABM Really Account-Based Marketing? (5 ABM Myths)

Account-Based Marketing is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service) where each team works together to identify, segment, and target accounts. Revenue teams then coordinate communication with the right stakeholders at the target accounts, with the aims of revenue growth and… Read More