A little about my journey as a content creator…
Most of the time, I swiftly browse through the dozens of newsletters I receive. With some exceptions, of course. The newsletter sent by Semrush rarely fails to meet my expectations. Last week, in the weekly issue I came across Advanced Content Marketing with Brian Dean – a free course consisting of 20 videos with a 3 hour completion time. If you have had any experience with free courses on SEO, ranking in Google or content marketing, you must realize that most are crappy, mostly promoting their services. This one is really good, people. And I wanted not to keep it a secret for those who are not aware of it:) I am sharing some of the highlights from the course content. They resonated with me as a storyteller who is new to content marketing and getting her teeth into reaching more readers with her blog posts. In the first module, he introduces the key idea that gave birth to his hit blog post: Google’s 200 Ranking Factors. On the day back when his website was struggling with low traffic and backlinks, he set off creating a RLL aka Ridiculously Long List, and then… He covers everything from finding a topic to how to create and promote RLLs. In the second module, he dives into the intricacies of six different blog post types. Considering my own work on the Ollang blog, the Curated List resonated most. I may consider compiling a list of AI-powered content writing and localization tools with their key features. The third module was enlightening! He gives “really” useful strategies to promote your blog article and blog page. Yes, both require different strategies and if you stick to just promoting your blog article or blog page, this means you are missing out on more outreach. For example, I have never thought to write an email to the person I quote in my blog posts and let them know that I benefited from their insights. I want to give this strategy a try this week. I used Jack Conte’s visionary ideas on the creator’s economy for this article (https://ollang.com/blog/blog-details/the-cretor%E2%80%99s-economy-is-here-to-sty-it%E2%80%99s-high-time-to-hop-on-the-bndwgon). The last two modules have been designed as complementary to one another. He first talks about how to build email lists (important tips on those annoying pop ups) and use your email marketing for launching successful campaigns such as webinars and courses. I hope some of you will take this course and find it useful, people. You can get your certificate after passing the exam! (https://www.semrush.com/academy/courses/advanced-content-marketing-course-with-brian-dean/results) Do you know any other free courses on content marketing? Anything especially on email marketing would be great. submitted by /u/Ollang [link] [comments]