Referral programs – do they work for B2B ?

We are a SaaS business and are distributing our product in a marketing-led and now product-led (PLG) motions. The buyer is the end user which we source primarily through Linked, Zoominfo. As we aspire to scale the business, we are thinking of experimenting with a referral program to acquire new customers by incentivizing the existing customer base to reach out to their colleagues and professional network and refer them to our solution. Dropbox had a very successful model which is aspiring because it wasn’t a pure consumer product, but had a more professional usage. We are thinking of developing some tools to do this, which would require some development work. I wanted to reach out to the network to inquire if: – anyone had direct experience in doing something like this ? – Has anyone tried partnership management solutions like Impact.com and can share some insights ? – Are there other subs more suitable ? Cheers submitted by /u/No_Way_1569 [link] [comments]