Hubspot / SFDC – Channel Attribution
I just inherited a Hubspot/SFDC instance that’s 5 years old and not very well kept. One ask from Demand Gen has been “what channels are working for us”? We haven’t been diligent about using UTM parameters or SFDC campaigns, so I feel like we don’t have that visibility. In Marketo, I would use UTM parameters to parse leads into different SFDC campaigns based on UTM values, but I’m not sure what the best way to do this within Hubspot. I’ve also been looking into Bizible/CaliberMind attribution platforms as well, but won’t have budget for that until 2023. In the meantime, how should I structure Hubspot/SFDC in order to best capture channel attribution? submitted by /u/lancebass2000 [link] [comments]