Amazon Prime Day: the issue of ‘Choice Overload’

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Amazon Prime Day: the issue of ‘Choice Overload’ - CX Demo
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Amazon Prime Day: the issue of ‘Choice Overload’

Millions of shoppers* could abandon their carts this Amazon Prime Day. 10% of UK consumers are set to desert purchases when offered an overwhelming level of choice. That’s according to a new study conducted by customer engagement platform, Emarsys. Overwhelming Prime Day statistics The research explores the impact of “analysis paralysis” on consumer decision making….
The post Amazon Prime Day: the issue of ‘Choice Overload’ appeared first on Customer Experience Magazine.

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Amazon Prime Day: the issue of ‘Choice Overload’

Amazon Prime Day: the issue of ‘Choice Overload’

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