Customer Journey Mapping and User Experience Guide

Research shows that as much as 51% of the users move from a brand due to substandard customer experience and about 81% of the customers state that switching brands can be stopped if there is an improvement in the customer journey and customer experience. Businesses should ensure that they help customers by meeting their expectations and thereby accomplishing their company’s objectives. This gap can be bridged by using the customer journey mapping approach. https://www.embitel.com/blog/ecommerce-blog/complete-guide-on-customer-journey-mapping-and-user-experience submitted by /u/HippieSwat [link] [comments]