Carrying costs
How much does a puppy cost?
At the shelter, maybe you need to put up a hundred dollar fee or donation.
But that’s tiny compared to food, vet bills, time spent walking, chew toys, yak bones, bully sticks, groomers and those ridiculous dog costumes… perhaps $20,000 if you add it all up.
Yet we tend to focus on the cost of acquisition.
Twitter is free. Oh, it’s not. It’s not free at all. It costs a fortune in time and brain space.
Putting your business online is cheap. A simple web page. Except it’s not. It’s hundreds of thousands of dollars in management time and salaries.
Announcing the carrying costs up front is a great way to avoid hiding from them.