How do you efficiently search for leads in your organic reach on social media?

I started managing my company LinkedIn page 3yrs ago. At first, we focused on just growing a reach, and that makes sense. However, lately we figured out that hidden in that reach there lie possible leads to qualify, both in terms of customers and potential hires (which for an agency are almost precious the same). Am I the only one doing this? I guess not. How do you do it, though? All manually?
submitted by /u/simonecolucci [link] [comments]