How 3 Leading Brands Secured Customer Loyalty in 2021

Companies were put in a tough position this past year; as customers faced overwhelming change, they relied on their favorite brands to get them through. With growing pressure to adapt to the ‘new normal’, brands worked to meet rising customer expectations and create experiences that were accessible to everyone. In the end, companies that consistently cultivated exceptional experiences, and prioritized innovation during these difficult times have ultimately been rewarded. This is evident in the most recent list of top companies, according to their surveyed customers. In a recent study conducted by Comparably.com, customers rated brands on six main factors: quality of the product or service, customer service, return on investment, overall satisfaction, loyalty, and the likelihood they would recommend to a friend. Full article: https://www.customercontactweekdigital.com/customer-experience/articles/how-3-leading-brands-secured-customer-loyalty-in-2021
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