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Would Bizible/Datorama help our business?
We are an enterprise SaaS company with about 1000 customers. We are considering onboarding Bizible/Datorama marketing automation to help connect revenue to marketing. Tools are very expensive, so I am questioning the ROI we can realistically get.
With so few customers can you realistically expect “AI” to be able to produce meaningful insights to inform you on marketing investment opportunities? Buying journey of those companies is so complex and sales team play a critical role. Does all this multi-touch attribution even work give a long sales cycle and complexity of buying decision?
Any insight on those tools would be greatly appreciated.
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