NPS benchmark for “unrecommendable” products?

It’s clear to see that NPS benchmarks are very different between industry, and I assume it does’t only reflect how happy customers are happy with products/services (i.e. insurance vs. tourism) – For example, I would assume Cable companies have low NPS scores because it’s just not something you often recommend (on top of them all being sucky:)). I recently realised there’s an inherent “problem” with my product that makes recommending relatively unlikely, and wondering if there’s a methodology to determine where my NPS goals should be. To make things more complicated, my product doesn’t fit nicely into an industry. It’s an online training program, but I feel like it’s closer to SaaS than to “Education”. Specifically my product’s issue is that a customer is unlikely to recommend it until they get the result they came for, then once they do – they have zero incentive to share the reason for their success as they’d like to appear naturally successful. I’d love to hear thoughts about this – how to determine my NPS goals, or if I should look at other KPI’s to measure customer experience.
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