Why Use Landing Pages
A good advise is: Just do it! Build a separate landing page for each target of your campaign. Because otherwise it’s like, “The campaign actually works, but it doesn’t convert well on the website.” Example: the campaign successfully drives traffic to the regular website and then it doesn’t deliver what was promised or is too complicated or too inflexible. Websites often have too much different content and directions, the customers are confused, do not feel picked up – and bounce. Right? What do you think?
submitted by /u/paulemannski [link] [comments]