Best Marketing automation tools for B2C with active app and website
Hi marketing hive mind, I have implemented and used a few tools before (Marketo, Hubspot) but neither seem ideal for the role as we need hyper personalisation across the website and app and for B2C. The primary purpose will be well segmented dynamic email campaigns but later we will want features such as push notifications based on geolocation. A few I have on my list to demo are onesignal, braze, webengage, iterable and Clevertap. Has anyone had any good/bad experiences of these platforms or can recommend others? Budget is not a major issue here I just want something that can scale as our business grows, especially as I know how much time it can take to set up really robust workflows. Thanks in advance! If you have any questions let ’em at me.
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