SALESmanago establishes technology partnership with Google
SALESmanago, one of the largest Customer Data & Marketing Automation Platform in Europe, has started a partnership with Google. The first initiative is the release of Cinderella AI – a search and recommendation tool for e-commerce. It was created on the basis of SALESmanago and Google AI Visual Search Engine solutions.
Cinderella AI is an innovative tool that allows you to search for products by using images. It uses Visual Products Search technology to significantly improve the shopping experience for customers. It’s a feature with huge business potential. According to Gartner, companies that decide to redesign their websites and adapt them to support Visual & Voice Search by 2021 will increase online sales revenue by 30%. It’s also a feature that consumers expect: according to SocialMediaToday, as many as 62% of millennials want to use visual search while shopping.
In order to create a tool based on the latest and most advanced technological solutions, SALESmanago decided to use Google AI Visual Search Engine – a visual search engine based on artificial intelligence. It allows to automatically display similar or matching products to previously selected or searched ones, reducing the time needed to make a purchase. Thanks to Cinderella AI, online stores can increase conversion rates and cart value by recommending products that match others, as well as conducting more personalized communication and better respond to customer needs – to generate recommendations can be used products available in the store and images selected by users.
Operating in the martech market we observe the rapid emergence of new needs among our customers. They also expect them to be met immediately, so we have to quickly respond to such changes and constantly expand the range of available solutions. Thanks to the partnership with Google and the use of Google Visual AI tools we were able to quickly create a high-quality product that is already very popular with online stores around the world – says Konrad Pawlus, Vice-President and Founder of SALESmanago.
Martech is a field where success is determined in milliseconds and only the best solutions can provide a competitive advantage. Polish companies in this sector are European leaders, which bodes well for the development of e-commerce by Polish manufacturers. Such partners are a great value for Google Cloud. It is their ambitions that set new goals for our technologies. We are very pleased with the partnership with SALESmanago and look forward to their next innovative solutions – says Magdalena Dziewguć, Business Director of Google Cloud in Poland.
Working together on the Cinderella AI is just the beginning of a partnership between SALESmanago and Google that will enable martech to prototype and innovate faster. As the founders of the company announce, there are plans to create more solutions based on Big Data and AI, which will be available based on the Google Cloud Platform. SALESmanago is currently working on unique tools, such as advanced multidimensional segmentation, using BigQuery – Google’s serverless data warehouse that enables scalable analysis of petabytes of data. Another project is Deep Behavioural Profiling, a feature that enables monitoring of all customer interactions with a product, measuring interest and personalization. For its development, the company uses Google solutions such as AppEngine, cloud-based development and web application hosting platform, and Firestore, a scalable NoSQL cloud database for storing and synchronizing data for client-side and server-side programming.
About SALESmanago:
SALESmanago is Poland’s largest and one of Europe’s largest Customer Data and Marketing Automation Platform. In 2021 the company plans to achieve revenue at the level of PLN 90 million. The company employs 255 people and is based in Kraków. SALESmanago is used by over 2500 clients including global brands such as Victoria’s Secret, Lacoste, Starbucks, Vodafone or AS Roma, and a large group of Polish companies operating on the e-commerce market such as 4F, Inglot, W. Kruk, BIG STAR, Drogerie Natura, twojesoczewki, KrakVet, 5.10.15, Bytom and a strong group of very dynamically developing organizations represented by Ania Kruk, Lilou, Preorder.pl, R-Gol.pl, Drogeria Pigment, Bobby Burger, or the Siepomaga foundation.
The company was founded in 2012 by Grzegorz Błażewicz and Konrad Pawlus. The company’s shareholder is, among others, Rafał Brzoska, CEO and founder of InPost.
About Google Cloud
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