Attaining Consumer Loyalty with Customer Experience (CX) Excellence

Attaining Consumer Loyalty with Customer Experience (CX) Excellence

We have entered a new era of consumer/brand relationships. The modern customer not only shops differently, interacts with brands in new ways, and makes purchases via novel channels, but also demands more for their brand loyalty. Customer Experience managers, therefore, should think carefully about how the way they communicate with and engage consumers fosters devotion….
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