I recently finished my high school and now I’m planning to go for a BBA in marketing. However, I have a few doubts regarding marketing automation specifically in the context of data science and market research. I have listed them below.

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Will data science take over the marketing management and strategy part in product decisions? I like market research a lot especially when it comes to making strategic and tactical decisions about product design and features; do you think data science will replace this aspect of marketing management? I want to be an academic or scholar in the field therefore I’ll be doing a PhD in Marketing. Does a PhD program in Marketing generally include learning R python, MATLAB or machine learning. The reason as to why I am asking this question is because if market research becomes automated in the future will my PhD still hold it’s relevance.
Thanks and I hope you all have a good day! Minhaj.
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