Using AI to optimize Media Mix Modeling

Hi, We have been working lately on an AI tool to optimize Budget Allocation for our clients ad campaigns. We use machine learning to analyze historical ad campaign data and predict cost and revenue curves for campaigns with multiple channels and geos. The tool allows us to provide insights on the optimal budget allocation for each media, for a target spend level, or a target CPA. Here we wrote more about this use of AI. https://www.winclap.com/how-ai-is-impacting-budget-allocation-decisions/ Are you using any tool to optimize your media mix modeling? How do you allocate budget at multiple media sources/geos?
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