How AI Can Change Customer Experience And Engagement
Often described as the emotional connection between a customer and a brand, customer engagement is far more than a transactional relationship. It’s no longer limited to sales, services and support and is an ongoing process where a company anticipates a customer’s needs and gains their loyalty. You can use AI in many ways, but the bottom line is that a brand’s AI strategy is its business strategy. Harnessed correctly, the results are clear: A higher level of customer engagement can lead to maximum customer lifetime value, greater customer loyalty, and a stronger bottom line. Full article: https://www.forbes.com/sites/forbestechcouncil/2020/11/17/how-ai-can-change-customer-experience-and-engagement/?sh=6dbd270c116f
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