Use the full potential of Custom Modal Designer. 5 tricks that will make your pop-ups more distinctive
It’s been proven that pop-ups, if used wisely, may improve the conversion even by 44%. One of their advantages in comparison to, for example, emails, is that they can’t be ignored. They can also be widely customized. Our feature, Custom Modal Designer, is here to help you create innovative pop-ups that will grow your audience and engage them instead of irritating them.
This very useful tool allows for the creation of highly customizable and personalized pop-ups. It makes it possible for selected user groups to view pop-ups containing exclusive offers based on their website activity and CRM data. Thanks to an easy-to-use, intuitive designer, you can monitor where, when, by whom, and what offer is to be seen. Moreover, if you know some tricks, you can actually spice it up a bit and get better results.
Limit your Input Fields and adjust them thanks to our progressive forms
If your pop-up aims at gathering email addresses and subscribers’ data, it is vital to adjust the number of fields. The more fields you use, the smaller your conversion would be. The research shows that pop-ups with five fields have the lowest conversion rate of 0.81%. It also proves that using only two fields brings better results than using three fields with a crushing difference of over 206%. With Custom Modal Designer it is possible to create progressive forms in order to gather more data at a later stage. However, if the form is aimed at building up a new customer base, the higher conversion is, the better.
Custom Modal Designer allows for the creation of pop-ups including not only graphics and forms individually but also both of them combined, all in one program. Remember, that the pop-up that is visually attractive and not overwhelming creates more interest and makes it easier for its viewers to input the needed data.
As shown in the above examples, it is possible to modify the size of the fields, shorten them, and insert them wherever they are needed.
Use columns to show more information in a neat form
Not only form fields’ sizes can be adjusted by the columns. It is also possible to set the precise arrangement of your pop-up’s content and modify every widget this way. The column function allows for the placement of any widget in a fixed place. Graphics, texts, buttons, forms – adjust all of them freely, building up a highly customized and original pop-up.
Moreover, you can use one of the available column arrangements to add an additional background of a chosen color or graphics, set up desired margins, or shorten certain fields if needed. Thanks to the column settings, you can also add several widgets in one row by dragging them to the field of the selected column. Obviously, later on, you can adjust all of them individually.
Create a “Thank you” page that will speed up your conversion
A Thank you Page shows up to the viewers after they opted in for some addition at your website. It can include a simple confirmation of the taken action, such as subscription but it can also be used more creatively.
In your Thank You Page, you can ask a newly acquired contact for a referral or a social share. You can also offer a new-joiner discount or show some authority by providing additional knowledge about your offer containing a link to your most popular products or content. It is also a perfect place to conduct a survey and learn some more about the contact. Lastly, it can be used as an information that email with the confirmation has just been sent to the customer with a small surprise inside of it, such as a new-joiner discount. As simple as that!As you can see, Thank You Page hides a lot of potential that can significantly grow your conversion if you get it right. Custom Modal Designer allows for the addition of the Thank you Page on the condition that a form is being used earlier. All its settings are analogous to the pop-up widget ones, allowing for the column view segmentation, adding links and buttons, and working around your graphics and tests.
Have an eye for detail – adjust your pop-up, add graphics and animation
One of the best characteristics of our Custom Modal Designer is how adjustable it is. Earlier we have already discussed the usage of column placement for general aesthetics. Did you know that pop-ups with images convert better than the ones without them by over 83 percent?
Don’t be shy with the usage of graphics and animation in your pop-ups. It is also possible to tune almost every small detail of your pop-ups such as background and the level of its transparency, the frames, fonts, colors, and sizes of each widget. You can easily transfer the style of your already existing website straight into your pop-up. Attention to detail and the constant sense of design will ensure your customers about your stability and professionalism.
No matter how your pop-up looks on a computer screen, you can always moderate separately the way it is displayed on the phone.
Know your target and act in a perfect timing
SALESmanago allows for scheduling of the display of a given pop-up for a set date and time or for when the customer behaves in a specific way – for example, leaving his cart behind or keeping coming back to certain products. Thanks to the Website Automation function, you can choose which of the previously prepared pop-ups to display in order to better adapt the content of the message to what we have already learned about the user based on their activity.
With Custom Modal Designer it is possible to schedule the display of the pop-up more precisely than ever before. The pop-up may be planned for the scheduled time zone, day, and time. It may be visible only for monitored contacts, anonymous visitors, contacts with opt-in status, or the ones which have a certain tag, such as for example “REGULAR_CUSTOMER” as shown on the below screenshot. In addition, CMD introduced a completely new feature allowing for the set up of the Display Pause Time. The function allows for the pop up not to be displayed ever again if the user clicks either the close button, the overlay, or a linked element.
Thanks to the aforementioned Website Automation Rule it is possible to combine the possibilities of the Custom Modal Designer with the automation processes. For example, you can prepare a discount offering pop-up that will be displayed only for contacts with the “REGULAR_CUSTOMER” tag, just as we already set it up in Custom Modal Designer in the earlier screenshot. Then, you can add an Automation Rule allowing for the display of this pop up only after a second visit.
marketing automation
marketing automation