4 advanced Workflow features that will resurrect your marketing
Did you know that it is predicted that almost 350 billion of emails will be sent daily by 2022? Email marketing is growing big with almost 92% of email users checking their mailboxes every single day. Coordinating a successful mass mailing campaign can be dull. Thanks to Workflow your business can automate most of your repetitive actions, therefore significantly improve its income and target the customers with regular and personalized mailing. Discover four SALESmanago Workflow functions that will help you improve the experience of your customers and maximize your sales potential.
Offer your customers a product refill option
If your business is selling products that can be bought multiple times due to a limited amount of uses, such as cosmetics or food items, do not let your customers forget about ordering them again. Thanks to our Automation Process panel you can set a reminder sent to your customers after an adequate amount of time so they will receive information right when their product is about to finish. If you let yourself be remembered in this way, it will make the refill purchase process easier for your customers and encourage them to buy another set of your products.
Let’s go through the settings of the Workflow. The cycle starts with a “PURCHASE” event when a customer buys a product that has a limited time of consumption. After a set amount of days, the system checks if the customer has bought the same product again. If the second purchase hasn’t been made the system sends them an email and adds them to the Custom Audience group. The cycle repeats from that point, if the purchase is still not made after additional days, the system sends them an SMS. Finally, if the customer hasn’t made a second purchase after the established amount of time, the system assigns them with a tag “NOT_BUY_PRODUCT_REFILL”. In the event of the second purchase actually happening the system removes the contact from the Custom Audience group.
Get your customers back by retargeting after the visit
Unfortunately, some potential customers stay at the “potential” level for good. They may visit your website, even browse it for a moment but then they leave without taking any further action. Is there anything you can do to get them back at that point? Thanks to Workflow – yes! Convince them to come back to your website and make a purchase by showing a custom made message or a pop-up on any web page or device. Get them back by showing them an attractive banner to increase the probability of making a purchase.
Take a look at the settings of the below Workflow. The first action will be taken after an hour since the customer enters the website on the condition that there has been no purchase and no cart event. A Web Push is sent to the customer, in order to encourage them to come back to the website. The next action is taken after the next 24 hours. If the contact meets the two set conditions, the email is sent to them with the last viewed products, and the personalized banner is displayed.
The cycle repeats after the next 48 hours if the purchase hasn’t been made and from that point, the system uses various channels to reach the contact – through a mobile app, banner display, or another email. It is crucial to set the rule turning off any ads and banner displays, in case the purchase is eventually made.
Cross-sell complementary products after the initial purchase
Cross-selling of a complementary product encourages customers to make an additional purchase after the initial one. This strategy proves to be very effective as it is much easier to persuade a customer who already knows your offer to buy a product that will be useful for them and will match the previously bought one. Let’s study the below example. After a contact makes the purchase it is added to Facebook Custom Audience so a personalized banner can be displayed.
After a set number of days, in the below example that is 3, the email with recommended products is sent. The next action occurs after additional 7 days on the condition that the purchase hasn’t been made up to this point. If the contact meets this condition the app notification, Web Push, or SMS is being sent as well. The next action is performed after the next 14 days if the customer still hasn’t made a purchase. It may be another email sent with the recommended product and a special offer.
Remind your customers about the subscription renewal
Show your customer that you care and remember about them by sending a reminder when their contract or a subscription is about to end. This Workflow serves as a great help in creating meaningful relationships with the customers. It will also prevent the customer base reduction by creating a greater chance for a larger number of renewals.
The Workflow starts again with a purchase event, whenever the customer is starting their contract. Let’s say the contact bought a monthly subscription. The day before it ends, the system checks if a renewal has been ordered. If no, the contact is added to the Custom Audience group as in the previous scenarios.
From that moment, the Workflow uses multiple channels to remind the contact about the ending contract, eventually ending in a final reminder. As in the earlier cases, it is important to withdraw the contact from the Custom Audience group so your customer wouldn’t be bothered unnecessarily if they had already made a renewal.
marketing automation
marketing automation