The Ultimate List of Email SPAM Trigger Words
Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here.
Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of these concerns that we’re here to help with today.
SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their SPAM box. One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in your email’s subject line. Trigger words are known to cause problems and increase the chances of your email getting caught in a SPAM trap. By avoiding these words in your email subject lines, you can dramatically increase your chances of getting beyond SPAM filters.
Next time you sit down to write an email subject line, consult the exhaustive list below and make sure you aren’t using any words that will get you in trouble. In fact, you might want to bookmark this list so you can refer back to it every time you craft an email subject line. Back off, SPAM filters!
Email Spam Words to Avoid
Commerce
As seen on
Buy
Buy direct
Buying judgments
Clearance
Order
Order status
Orders shipped by
shopper
Personal
Dig up dirt on friends
Meet singles
Score with babes
Employment
Additional Income
Be your own boss
Compete for your business
Double your
Earn $
Earn extra cash
Earn per week
Expect to earn
Extra income
Home based
Home employment
Homebased business
Income from home
Make $
Make money
Money making
Online biz opportunity
Online degree
Opportunity
Potential earnings
University diplomas
While you sleep
Work at home
Work from home
Financial – General
$$$
Affordable
Bargain
Beneficiary
Best price
Big bucks
Cash
Cash bonus
Cashcashcash
Cents on the dollar
Cheap
Check
Claims
Collect
Compare rates
Cost
Credit
Credit bureaus
Discount
Earn
Easy terms
F r e e
Fast cash
For just $XXX
Hidden assets
hidden charges
Income
Incredible deal
Insurance
Investment
Loans
Lowest price
Million dollars
Money
Money back
Mortgage
Mortgage rates
No cost
No fees
One hundred percent free
Only $
Pennies a day
Price
Profits
Pure profit
Quote
Refinance
Save $
Save big money
Save up to
Serious cash
Subject to credit
They keep your money — no refund!
Unsecured credit
Unsecured debt
US dollars
Why pay more?
Financial – Business
Accept Credit Cards
Cards accepted
Check or money order
Credit card offers
Explode your business
Full refund
Investment decision
No credit check
No hidden Costs
No investment
Requires initial investment
Sent in compliance
Stock alert
Stock disclaimer statement
Stock pick
Financial – Personal
Avoid bankruptcy
Calling creditors
Collect child support
Consolidate debt and credit
Consolidate your debt
Eliminate bad credit
Eliminate debt
Financially independent
Get out of debt
Get paid
Lower interest rate
Lower monthly payment
Lower your mortgage rate
Lowest insurance rates
Pre-approved
Refinance home
Social security number
Your income
General
Acceptance
Accordingly
Avoid
Chance
Dormant
Freedom
Here
Hidden
Home
Leave
Lifetime
Lose
Maintained
Medium
Miracle
Never
Passwords
Problem
Remove
Reverses
Sample
Satisfaction
Solution
Stop
Success
Teen
Wife
Greetings
Dear [email/friend/somebody]
Friend
Hello
Marketing
Ad
Auto email removal
Bulk email
Click
Click below
Click here
Click to remove
Direct email
Direct marketing
Email harvest
Email marketing
Form
Increase sales
Increase traffic
Increase your sales
Internet market
Internet marketing
Marketing
Marketing solutions
Mass email
Member
Month trial offer
More Internet Traffic
Multi level marketing
Notspam
One time mailing
Online marketing
Open
Opt in
Performance
Removal instructions
Sale
Sales
Search engine listings
Search engines
Subscribe
The following form
This isn’t junk
This isn’t spam
Undisclosed recipient
Unsubscribe
Visit our website
We hate spam
Web traffic
Will not believe your eyes
Medical
Cures baldness
Diagnostics
Fast Viagra delivery
Human growth hormone
Life Insurance
Lose weight
Lose weight spam
Medicine
No medical exams
Online pharmacy
Removes wrinkles
Reverses aging
Stop snoring
Valium
Viagra
Vicodin
Weight loss
Xanax
Numbers
#1
100% free
100% Satisfied
4U
50% off
Billion
Billion dollars
Join millions
Join millions of Americans
Million
One hundred percent guaranteed
Thousands
Offers
Being a member
Billing address
Call
Cannot be combined with any other offer
Confidentially on all orders
Deal
Financial freedom
Gift certificate
Giving away
Guarantee
Have you been turned down?
If only it were that easy
Important information regarding
In accordance with laws
Long distance phone offer
Mail in order form
Message contains
Name brand
Nigerian
No age restrictions
No catch
No claim forms
No disappointment
No experience
No gimmick
No inventory
No middleman
No obligation
No purchase necessary
No questions asked
No selling
No strings attached
No-obligation
Not intended
Obligation
Off shore
Offer
Per day
Per week
Priority mail
Prize
Prizes
Produced and sent out
Reserves the right
Shopping spree
Stuff on sale
Terms and conditions
The best rates
They’re just giving it away
Trial
unlimited
Unsolicited
Vacation
Vacation offers
Warranty
We honor all
Weekend getaway
What are you waiting for?
Who really wins?
Win
Winner
Winning
won
You are a winner!
You have been selected
You’re a Winner!
Calls-to-Action
Cancel at any time
Compare
Copy accurately
Get
Give it away
Print form signature
Print out and fax
See for yourself
Sign up free today
Free
Free
Free access
Free cell phone
Free consultation
Free DVD
Free gift
Free grant money
Free hosting
Free installation
Free Instant
Free investment
Free leads
Free membership
Free money
Free offer
Free preview
Free priority mail
Free quote
Free sample
Free trial
Free website
Descriptions/Adjectives
All natural
All new
Amazing
Certified
Congratulations
Drastically reduced
Fantastic deal
For free
Guaranteed
It’s effective
Outstanding values
Promise you
Real thing
Risk free
Satisfaction guaranteed
Sense of Urgency
Access
Act Now!
Apply now
Apply Online
Call free
Call now
Can’t live without
Do it today
Don’t delete
Don’t hesitate
For instant access
For Only
For you
Get it now
Get started now
Great offer
Info you requested
Information you requested
Instant
limited time
New customers only
Now
Now only
Offer expires
Once in lifetime
One time
Only
Order now
Order today
Please read
Special promotion
Supplies are limited
Take action now
Time limited
Urgent
While supplies last
Nouns
Addresses on CD
Beverage
Bonus
Brand new pager
Cable converter
Casino
Celebrity
Copy DVDs
Laser printer
Legal
Luxury car
New domain extensions
Phone
Rolex
Stainless steel