How To Be Remarkable: Brand Reputation, Customer Experience And Purpose
Today, the primary marketplace differentiator (the key competitive factor) is the experience. While many companies compete primarily on customer experience (CX), successful companies keep a keen eye on the intersection of brand experience (BX) and CX to ensure the two are aligned and unified. Full Article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/31/how-to-be-remarkable-brand-reputation-customer-experience-and-purpose/#4132c8bad793
submitted by /u/vesuvitas [link] [comments]