Integrating Marketo to Databox and Google Data Studio — help me understand “campaigns”?
I use Marketo at my job for email newsletters and I’m also spearheading our data visualization efforts across our whole brand. I’m using Google Data Studio to pull all sorts of analytics in from all sources. I’m trying to integrate Marketo into Databox, which then populates my dashboards in Data Studio. When I integrate Marketo with Databox, it only allows me to pull in data from 1 campaign at a time. In Marketo, my campaigns are attached to each newsletter program and consists of a flow to determine program success based on whether someone clicks. Therefore, I’m not understanding how to visualize ALL newsletter statistics (opens, clicks, emails sent, top emails, etc) if Databox is forcing me to pick only a single “campaign”. Is there a better way to go about integrating broad newsletter metrics from Marketo into my Data Studio?
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